
Excerpt from article written for Twine Interactive
Since MySpace began to take a downward spiral in user traffic, many musicians have been left wondering where they can direct fans to discover their music. For years, MySpace has been the central hub of music promotion for both artists signed to major record labels and independent musicians. These musicians have used their MySpace profiles to gather as many fans as possible; who have inflated their song play counts and in some cases created enough exposure to take an artist from being an internet sensation to a household name.
We can now say; the bubble on MySpace has officially burst. Users have become tired of the constant spamming that has corrupted the network and are now flocking to other outlets like Facebook and more recently, Twitter for promotion. Rather than jockeying for song plays, artists are now competing for followers and are using networks like Twitter to build more personalized relationships with fans.
Musicians are implementing a variety of methods to interact with their base of followers on Twitter and are routinely trying to instigate new promotional methods that will attract the attention of the Twitterverse. One genre of music seems be succeeding at utilizing Twitter’s broad range of application more than any other; hip-hop.
In some cases, hip-hop artists are generating buzz on Twitter without even owning an account themselves. Jay-Z, who recently released the album Blueprint 3, has been a staple of Twitter’s trending topics on almost a daily basis due to his legion of fans who are constantly posting updates about his album release and promotional appearances to promote the album. The artist does not have a personal Twitter account, but has demonstrated he has the fan base capable of making him one of the network’s most discussed celebrities.
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