Xplosive World | Music, Gear, Politics, Swagger

Xplosive the Hip-Hop Economic Policy Adviser

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Words cannot describe how much I love this blog (and all blogs for that matter). Besides serving as my soap box to stand on when I want to make a statement, the blog has been a great tool for constructing relationships with like-minded individuals who understand that much of what I write is more than bitching and moaning about a broken industry; it’s a call to action for those that believe we can change the industry.

This week I had the pleasure of being introduced to Julie C. and Shamako Noble of the Hip-Hop Congress who found their way to my Hip-Hop Stimulus Plan. We didn’t miss a beat in getting the ball rolling on bringing more heads to the table that I believe will help elaborate on the ideas I’ve outlined, while also bringing great ideas of their own to ultimately reform the hip-hop industry. I’ve even been appointed as the Media and Technology: Economic Policy Adviser for the organization– a title I absolutely love especially because of my future ambitions in politics.

Just to give my loyal reader(s) a little background; me and the Hip-Hop Congress go way back. In fact, it’s not much of an understatement to say that I owe my career to this organization.

When I started attending Ohio University back in 2003, I arrived to a campus with no hip-hop scene. Nothing. There were plenty of hip-hop fans on campus. There were also plenty of MCs, DJs, B-Boys and B-Girls and graffiti writers in the area as well. But aside from 2 bars on campus (out of about 30) that hosted live DJs, outlets for live hip-hop performances were scarce. I was a recent transplant to this rural campus, coming from a year spent in Los Angeles, and was not accustomed to a scene with so little to offer hip-hop fans.

Towards the end of my first year I ran into a couple of guys at a bar who caught my attention because one of them was drumming a beat on top of the bar while another was freestyling from a bar stool (why he had drum sticks at the bar is still a mystery). I introduced myself and let them know of my background as a DJ. They immediately put a flier in my hand letting me know about this organization called Hip-Hop Congress, which they were in the process of organizing a local chapter for on campus.

The following Sunday I attended one of the first organizational meetings for the chapter. I was amazed by the diversity of the people at this meeting. You had people that looked like hippies, skaters, nerds and pretty much any other label you can imagine, but these people were all there because of their love for hip-hop culture. These were the people I had been looking for.

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Packed House at the MC Battle

It didn’t take long before this collective we formed became quite influential on campus. We started by hosting weekly MC battles (see Monday Night Sound Clash 10-20-03), but were soon hosting hip-hop events all over town that embraced the various elements of hip-hop culture and examined a lot of social issues that pertained to hip-hop. While we were diligently working on building outlets for live performances, we spent just as much time educating people about hip-hop culture. We definitely weren’t doing the type of work most people would expect from a bunch of hip-hop heads.

As the scene formed, I found myself taking on more roles within the local hip-hop circuit. I was no longer just a DJ, but an event promoter, record label liaison and the worst nightmare of anyone who wanted to oppose this movement we were creating. I also started working with a few artists to assist with their marketing, both on campus and on a national scale.  Soon, these things were consuming so much of my time I had to reduce my course load just to handle all the work I was doing on the side. It was at this point that I realized that this hip-hop stuff wasn’t just a hobby or interest of mine; it was my life.

We continued building that scene right up until the day I graduated and the Ohio University Hip-Hop Congress is continuing to build on that groundwork to this day. I still get excited every time I get an invite on Facebook to a hip-hop show on campus or read stories about the work that the organization is doing on campus.

Here are a couple of links to stories that were written about our work in forming the OU Hip-Hop Congress Chapter and below is a video I recently spotted on Fake Shore Drive from the Chi-Town Beatdown event hosted by the UIC Chapter of the Hip-Hop Congress.

Rhythm Battles Spice Up Casa Monday Nights

Hip-Hop Gets the Vote at OU

Panel Discusses Hip-Hop Culture

City and Residents Appear Ready for Monster Block Party

Hip-Hop Concert to Entertain at Palmerfest


UIC HHC Presents: Chi-Town Breakdown from Tori Boyd on Vimeo.

Monday Night Sound Clash 10-20-03

I received some pictures this morning from a weekly MC Battle I organized while attending Ohio U. called the Monday Night Sound Clash. When I reminisce on some of my personal milestones, the organization of this event always comes up because it was something very new to the area and also because we literally packed this venue to the seams every week. Looking back at these pictures really makes me wonder how the fire marshal never shut us down, because this just looks like a disaster waiting to happen (but fortunately never did).

The Original Show Flyer:

The Show: (all photos courtesy of Athens Musician Network)

Alum/label chief wants Athens to become hip-hop hub

By Kristin Majcher
Athens NEWS Campus Reporter
March 13, 2008

Situated in Appalachian Ohio, Athens is not necessarily known as a hip-hop center. Grammy-nominated Stu Pflaum hopes to change this by using Ohio University as a tool to promote artists on his Element 9 record label.

Pflaum was nominated for a Grammy for working on the hit song “Crank That (Soulja Boy)” and is a 2006 OU graduate. After college he moved to New York to develop his production company Element 9.0 LLC, which he recently announced will start distributing recordings by artists on the Element 9 Muzik label.

Element 9 started as just a promotion company, but has recently expanded to also serve as a record label. Unlike major hip-hop labels, Element 9 is using a grassroots approach to promote artists by allowing them to leave a message on a dedicated phone line to show off their skills.

Pflaum started the Dial-A-Deal program to allow unknown artists the chance to make it big, without needing much else but talent.

“I’m very excited about the potential of this new approach to talent scouting because it allows us to focus on the raw talent an artist possesses, as opposed to the common industry practice of researching radio airplay statistics, which basically eliminates the possibility of label consideration for artists without the funding to hire the right people to get them that airplay,” Pflaum said.

Element 9 Muzik will put on a 10 p.m. Saturday show at 19 South to promote its first artist, Devon “QP” Hubbard. The 22-year-old MC grew up in Cleveland, and is excited to represent Ohio by doing his first show this year in Athens.

“This is a big event for me because it’s in Ohio, and I have family in Athens right now,” Hubbard said. “I know I can tear it up down there.”

Hubbard’s influences include older rap artists such as Snoop Dogg, Bone Thugs-N-Harmony and Biggie Smalls, but he also avidly listens to R&B. He tries to stay original and strays away from sounding like other contemporary artists. “I do what I do and not what they do,” he said.

While QP will perform mostly older songs already available online, fans can participate in a “text mob,” with details available on his Myspace page. This will allow them to listen to tracks from his upcoming album at a secret location only disclosed through text messages on the day of the show. Pflaum hopes to gather opinions from fans in Athens to influence marketing plans for the album.

Also performing will be Atlanta duo Young Snead and Yay-High, as well as DJ Kut Nyce from Cleveland. Pflaum himself will perform under the name “DJ Xplosive.”

While the upcoming show is the first for Element 9 recordings, Pflaum hopes to use Athens as a place to introduce his artists to the world.

“I’ll bring an artist I work with to Athens at every opportunity I get,” Pflaum said.

OU alum’s company behind Grammy-nominated ‘Crank That’

Quoted from http://www.athensnews.com/news/campusnews/2008/feb/14/ou-alums-company-behind-grammy-nominated-crank/:

The Athens NEWS | OU alum’s company behind Grammy-nominated ‘Crank That’

OU alum’s company behind Grammy-nominated ‘Crank That’

By Kristin Majcher
Athens NEWS Campus Reporter
February 14, 2008

While many Ohio University students know the dance to the tune “Crank That (Soulja Boy),” the hit song’s Athens connection has remained something of a secret.

A company run by Stu Pflaum, a 2006 OU graduate, published “Crank That (Soulja Boy),” which was nominated for this year’s Grammy award in the Best New Rap Song category.

Though Kanye West won the award with his song “Good Life” on Sunday, being listed in the nomination for the most prestigious award in the music industry is no small feat.

Pflaum said he learned of the nomination from a Google alert, and he called friends and family to tell them the news. But he became truly excited when online blogs started predicting the song would win.

Pflaum founded Element 9 Hip Hop, a promotion company that uses a grassroots approach to connect urban artists with their fans through online campaigns. He started working with Soulja Boy, an artist from Atlanta, by means of connections in the industry.

A native of Cleveland, Pflaum grew up listening to hip-hop music from all over the country. His influences include Nas, UGK, Dr. Dre, and 2pac. Midwest hip-hop was a big part of his life, and he attributes this partly to witnessing Cleveland’s Bone Thugs N’ Harmony cultivate national success.

“Hip-hop music, and as culture, has been a key motivator to a lot of the decisions I’ve made with my life,” Pflaum said.

Pflaum entered onto the hip-hop scene as a DJ before promoting other artists. He became interested in DJing when he met DJ Kut Nyce growing up.

Kut Nyce helped Pflaum transition from making mixtapes to using vinyl, and the two pitched in on a set of turntables and an old vinyl collection when Pflaum was 16.

Pflaum started college at UCLA, where he studied screenwriting and acting. He came to OU and started working on a bachelor’s degree in entertainment law and management during his junior year.

“I always felt that there was a place for me in the entertainment industry,” he said.

Pflaum (known as DJ Xplosive) said he expected there to be many venues for him to display his craft when he came to Athens, but found that only two clubs had house DJs, neither of whom widely embraced the hip-hop genre. He started promoting his own shows by asking venues to host hip-hop events.

Pflaum was the DJ and primary booking agent for hip-hop band Noble Savages. The group started playing with established musicians, and eventually gained enough of a fan base to headline their own shows.

It was through the opening slots for these shows that emcees such as Jesty Beatz and Detrick Rhodes started playing for large crowds in Athens.

Pflaum started Element 9 Hip Hop in the summer of 2005 when he realized he wanted to start promoting other artists. The name comes from rapper KRS-One’s proclamation about the nine elements of hip-hop culture, the last being the concept of “street entrepreneurialism.”

“To be honest, I didn’t have much direction at the time I launched the company, but I knew that I wanted to begin something that others could be a part of, as opposed to the self-promotion for myself that I had been accustomed to,” Pflaum said.

The young entrepreneur began to use the Element 9 logo to identify events and projects with the company. Eventually he wanted the growing company to be recognized on a wider plane, and started utilizing the networking sites MySpace and Facebook to promote artists on a national level.

After graduating, Pflaum moved to New York to work for the Democratic National Committee, running an office for canvassers raising money for the party. He quickly realized that the job was not for him, and decided to focus instead on the music industry.

Pflaum had made a contact with DJ Tony Franklin, who helped him get an internship at Asylum Records, a division of Warner Music Group. There, he learned how record labels worked and how to develop an album from start to finish.

Pflaum stayed with Asylum until early 2007, when he decided to devote more time to Element 9. When Franklin’s Cleveland-based company NuBlud Management started promoting Soulja Boy in February 2007, he asked Pflaum to assist with the effort.

Element 9 started promoting Soulja Boy through the Internet, and eventually became the publisher for his whole catalog of recordings. Pflaum attributes the success of Soulja Boy to his company’s online marketing campaigns, which have become vital to the success of Element 9.

“Element 9’s ability to deliver strategic online marketing campaigns for urban artists has become the cornerstone of the company over the past few years,” Pflaum said. “We ran the online promotions for Soulja Boy while he was an independent artist and had him out-competing many of music’s top acts in terms of popularity through the various promotions we executed.”

Pfluam said that Element 9 has an advantage over larger promotion companies because it’s willing to give equal attention to artists who have sold millions of records and artists who are still in the process of recording their first album.

While the record industry has dealt with losses in record sales, Pflaum predicted the industry will never see a surge in the sales of tangible CDs.

“Technology is by far the most vital element not only for the future of hip-hop, but the music industry as a whole,” said Pflaum. “Some labels seem to still be operating under the mindset that this digital world we’re living in is just a phase, and at some point we’ll be back to seeing artists selling millions of copies of physical CDs, so it’s our job to break the news that this isn’t going to happen.”

Pflaum advises students interested in developing their own business to approach all activities as opportunities to be included in a portfolio, and to make sure they are studying what interests them. Though switching majors in his junior year delayed his graduation, he added, he gained valuable experience that he still uses in his work.

“Don’t leave college without a plan,” Pflaum said. “Trust me, it’s worth spending the extra time and absorbing a little more loan debt to know that when you’re leaving Athens, you actually know where you want to land.”