Excerpt from article written for Twine Interactive

Since MySpace began to take a downward spiral in user traffic, many musicians have been left wondering where they can direct fans to discover their music. For years, MySpace has been the central hub of music promotion for both artists signed to major record labels and independent musicians. These musicians have used their MySpace profiles to gather as many fans as possible; who have inflated their song play counts and in some cases created enough exposure to take an artist from being an internet sensation to a household name.

We can now say; the bubble on MySpace has officially burst. Users have become tired of the constant spamming that has corrupted the network and are now flocking to other outlets like Facebook and more recently, Twitter for promotion. Rather than jockeying for song plays, artists are now competing for followers and are using networks like Twitter to build more personalized relationships with fans.

Musicians are implementing a variety of methods to interact with their base of followers on Twitter and are routinely trying to instigate new promotional methods that will attract the attention of the Twitterverse. One genre of music seems be succeeding at utilizing Twitter’s broad range of application more than any other; hip-hop.

In some cases, hip-hop artists are generating buzz on Twitter without even owning an account themselves. Jay-Z, who recently released the album Blueprint 3, has been a staple of Twitter’s trending topics on almost a daily basis due to his legion of fans who are constantly posting updates about his album release and promotional appearances to promote the album. The artist does not have a personal Twitter account, but has demonstrated he has the fan base capable of making him one of the network’s most discussed celebrities.

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This video is a great display of how to use your online fan base in the digital age. Every scene was shot using webcams and as you’ll see, took a lot of choreography and good editing. Full description below.

This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Director: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura

SOUR official site: http://sour-web.com

2009 Neutral Nine Records

Here’s a preview of the upcoming DJ Hero video game scheduled for release in October. From the video it’s hard to tell if this game will be any good. I know lots of people swear by Guitar Hero and seeing as how it’s made by the same company, I expect fans will be pleased.

I’m for anything that’s going to teach the kids that DJ’ing actually requires DJ equipment & some skill, rather than just a computer and the ability to make playlists.

I’ll probably be copping it for the PS3, although October is generally close to the release of the NBA 2K series, so I may not have time in my life for much else after that drops.

I know there’s plenty of inanimate objects on twitter that people love to follow, but this has to be by far the strangest. It’s a coffee maker that sends out tweets while making coffee.

The point? Good luck answering that one, but you know you want to follow it (and even better have a coffee maker following you).

Spotted at TechCrunch

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