This video is a great display of how to use your online fan base in the digital age. Every scene was shot using webcams and as you’ll see, took a lot of choreography and good editing. Full description below.

This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Director: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura

SOUR official site: http://sour-web.com

2009 Neutral Nine Records