Sonic the Hamilton is a Reminder of Why Hipster Rap Sucks

Maybe I just don’t get this new hipster rap trend. I don’t even like using the phrase hipster rap because I really don’t think this new sub-genre of hip-hop has been clearly defined. If the new mixtape from Harlem’s Charles Hamilton, Sonic the Hamilton, is supposed to represent this new movement- I’m not down with it.

Hamilton is an MC that has gained a heavy internet buzz over the past few months and become a favorite amongst bloggers, who give him enough praise that it could lead you to believe he’s already a power player in the hip-hop industry. He’s hard to miss with his flashy attire, usually highlighted by tones of hot pink and purple, and is generally pictured with a smug facial expression that can lead one to wonder what the kid has accomplished to make him so cocky.

I’ve been reluctant to explore Hamilton’s music, based off my natural instinct to resist something I feel someone is trying to force down my throat. I feel as though some of the new artists that are breaking out right now have earned their way into the big leagues, while others are the work of major label piggybacking that has diluted the talent pool.

With the blogs in a frenzy over the release of Sonic the Hamilton, I finally gave in and downloaded a copy- really hoping that I’d be asking for a late pass on this artist and beating myself up for being overly judgmental. Unfortunately for Hamilton, I feel more like a prophet than a hater right now.

Hamilton’s wordplay is your standard braggadocio lyricism that is common for NY hip-hop. His delivery is lazy and lacks the sort of punch needed to stand out over the sample-heavy beats and quirky sound effects that are commonly used throughout the mixtape.

As you may have figured out from the title, Hamilton has a strange obsession with Sonic the Hedgehog and the old Sega Genesis game system. I thought this fascination would be explained through some clever metaphors on the mixtape, which would allow me to understand why this dude wants to be a hedgehog. Nope. I’m still confused.

To Hamilton’s credit his lyricism isn’t bad and he is capable of stringing together a few clever bars, but overall he lacks the consistency and creativity in his rhymes that would have him competing with any well-known lyrical MC.

The conclusion I’ve drawn after listening to Sonic the Hamilton is that the hipster rap movement is nothing more than recycling of what we called backpack rap until about a month ago. The same people have traded in their backpacks and Ecko hoodies for Louis Vuitton man-purses and designer brand flannel.

The characteristic of both genres that I believe is going to remain the same is the lack of commercial viability for this type of sound. The major labels that are starting to hedge their bets on this movement should realize that artists like Kanye West and Lupe Fiasco, who have to be viewed as the elder statesman of the movement, are anomalies in the hip-hop industry that can’t be recreated through marketing. Most hip-hop fans are too smart for that.

If you’re really intent on checking out this new crop of talent that is buzzing in hip-hop; check out Wale or B.o.B. and unless you’ve been waiting for an MC to pop up that shares your passion for Sega and hedgehogs, go ahead and pass on Charles Hamilton.

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