Most people will tell you that the music business is very cutthroat. Truth and honesty are two words that you rarely hear whispered around these parts. Some people have an idea of how the industry really operates, but generally these words of wisdom are passed down through big media outlets and by the time the horror stories many have to share make it to the press, the content has been watered down and over-generalized. This begs the question; can an honest man (or woman) make it in this business?

Fortunately, I’ve been blessed to have found a team within this industry that still invests in integrity. We work the sort of hours that make people cringe. We invest everything we have into our work and take years off our lives in the process. Most importantly, we are constantly struggling to prove to clients, associates and others that our team is bringing something new to an industry that is morally bankrupt.

In a lot of cases, people don’t know how to react to the way we do business. They’re not prepared when we come with real professionalism from the minute we engage in business. Many that have come before us have diluted the expectations people have when it comes to doing business and it can make our jobs difficult, but we’re also very keen on leading by example, so we don’t have a problem showing folks how things should be done.

It’s unfortunate that some interpret this business model as a weakness and will try to use it to their advantage. I hate to burst anyone’s bubble, but this is a very naive way of thinking because at the end of the day we’re just as hungry as the next man and the reason we are able to be open and honest with business associates is because we’re that confident about what we do.

During the coming weeks, months and maybe years I’m going to get real open and honest about a particular scenario where you’re going to witness first-hand why we invest so much into this whole integrity thing. Some feeling are going to get hurt and your perception of a few prominent figures currently involved in the hip-hop business will likely change. At the end of the day, I hope to educate the masses about what happens when you don’t play the game by the books and under-estimate the capabilities of your opponent.

We’re gearing up for battle and personally, I’ve never been more excited about a fight in my life because I know that this battle is one where the good guys can’t lose.

In the words of Common, consider me Morpheus in this hip-hop matrix, exposing fake shit.

Stay tuned…